Echinacea 'PowWow Wild Berries' is a well-branched perennial flower that carries 3-4" deep rose-purple colored blooms that retain their color longer than most other Echinacea. Commonly referred to as Coneflower, this perennial needs less deadheading than others to continue blooming. Echinacea plants tolerate poor soil, heat, drought, wet, and clay soil. AAS award winner. Native cultivar.